Blockbuster has taken the step and begin offering, still as a beta only service movie downloads and movie rentals. This new service marks the integration of the Movielink service which they purchased just about one year ago.Currently Blockbuster is offering around 5,000 movie and TV shows which can be either purchased or just rented. The movie pricing begins at $7.99 and the rental pricing starts at $1.99.
The movie purchase and rentals are an interesting approach, especially considering how rival Netflix remains just with streaming movies on a subscription level. Blockbuster is planning to offer some movie titles for purchase on the day of the DVD release, and also make those titles available for rent within the VOD window.
While I like the Netflix approach better, because its already tied into my standard account, I think the likely winner will be the one who will be able to offer more new release titles faster.
The Blockbuster movies also have a variety of options for viewing, which is a nice plus for them. They can be watched on your regular Windows PC, a TV through a Windows Media Center PC, by using the AT&T Homezone set-top box, an Xbox 360, as well as a variety of portable media players.
