Amazon's Unbox to Add HD Movies

Amazon's Unbox service will soon offer High-Definition TV shows and movies, according to an article by TV Week magazine.

The e-commerce site has offered movie and TV show downloads for several months, but only in standard-definition. The Unbox downloads are available at Amazon's web site and on TiVo DVRs that have Broadband connections, including the $299 TiVo HD set-top.

Jim Denney, TiVo's vice president of product marketing, tells TV Week that Amazon will soon add high-def programming. The executive would not offer a specific launch date, but said it would happen in "in the not too distant future."

Microsoft's XBox, Apple TV and the Vudu VOD set-top now offer high-def programming over the Net directly to the TV. For TiVo, the addition of Amazon high-def content would help the company's efforts to generate more subscribers in the growing HDTV audience.