Apple has continued its assault on the movie downloads market with a movie rental service for iPhones and iPods.
Competition in the movie downloads industry is now really hotting up with 20th Century Fox and Disney among the 11 major film studios who have signed up with Apple to provide rental titles.
It will be very interesting to see what Vizumi movie downloads and other players such as Jaman, AOL and Netflix will do in wake of this news. One thing is for sure, it is great news for movie downloaders with an increase in competition leading to reduced prices and better services.
More than 1,000 films, including Pirates of the Caribbean, Harry Potter and older releases such as The Matrix, will be available to download online through Apple Movie Rentals.
Movie downloads take less than 30 seconds and users have 24 hours to watch rented movies. They can also download them to iPods or iPhones to watch in this period.
The service is available immediately in America, and will be launched in Britain later this year.
Older films cost $2.99 --around £1.50 - while new releases will be $3.99 to rent - around £2.
"I think it is a revolution," Apple chief Steve Jobs told the Mac World conference in San Francisco. "Most of us watch movies once, maybe twice, and renting is a great way to do this.
"People can watch these anywhere - on Macs, PCs, all current generation iPods and iPhones.
Other studios that have signed up include New Line Cinema, Warner Bros, Paramount, Universal, and Sony Pictures.
Digital downloads of movies and TV shows will also come free with DVDs to enable users to view them on their iPods and iPhones.
Jim Gianopulos, chairman and CEO of 20th Century Fox, said: "People will still want to buy DVDs, and we don't want to deny them the benefits of this."
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